Kaepernick’s Nike ad went VIRAL!

After learning that Colin Kaepernick‘s become the face of Nike’s “Just Do It” 30th anniversary campaign, the company’s shares plummeted 3.2 percent in one day; the biggest one-day drop since April. However, the company’s rebounded with a tear-jerking visual ad that went viral yesterday (Sept. 5); featuring the ousted NFL baller motivating others to “Just Do It.”

While most applauded the advertisement, others continued to condemn both Nike and Kaep, but it seems like the good outweighed the bad, as Apex Marketing Group & Bloomberg reports that in less than 24 hours the buzzing ad garnered over $43 million worth of media exposure.

RELATED: Angry NFL Fans Are Cutting Off Nike Swooshes In Response To Colin Kaepernick’s “Just Do It” Campaign

Additionally, Apex discovered that the announcement generated $19.01 million in positive exposure and $10.91 million in negative, with $13.76 million showing as neutral.

Also, sports marketing exec at Baker Street Advertising Bob Dorfman not only mentions how great of a message the ad sends and the financial risk taken; but says “it’s not a move that any company can make, but for Nike it’s definitely smart business.”